Admit Packet
Lipscomb Undergraduate Admissions
2023-24 Recruitment Cycle
9x12” folder w/ inserts
Graphic Design
After a change in undergraduate enrollment leadership, I was tasked with concepting, pitching, designing, and delivering a new admit packet in just 3 months. The primary goals were: for it to be “more elevated”, maintain (roughly) the cost of previous years’, and simplify the variables of assembly and mailing process.
The latter request was accomplished by streamlining our inserts. Inside, students would receive: their welcome letter, the “value” booklet, a fun sticker sheet, and 2 flyers about upcoming events.
As I looked for ways to cost-effectively raise the value proposition in the admit packet, I landed on including a short booklet which would literalize that value. Inside, we detailed: what sets Lipscomb apart, the opportunity of Nashville’s hot job market, and financial aid offerings.
The final result was a beautiful packet with bolder, more inviting language and 2 less packing variables than the prior year’s—delivered 2 weeks early and under budget.