Junior Viewbook
Lipscomb Undergraduate Admissions
2023-24 Recruitment Cycle
7.5x7.5”, 42pgs
Graphic Design
System Design
Lipscomb Admissions begins direct marketing with prospective students in January of their junior year. The junior campaign introduces the university as a guide through the college search process: prompting the right questions to find your school and demonstrating how Lipscomb answers them through student profiles.
The junior viewbook is the print hub for those questions and stories. It’s mailed at the beginning of the campaign in order to give families plenty to look forward to and return to over their college search.
Over the years, we’ve found success in delivering long-form content to prospective families. As an institution with a small reputation outside of Middle Tennessee, it’s been to our advantage to “over” deliver earlier in the cycle (this has been borne out in focus groups and surveys conducted in 2022 with prospective students and parents).
The junior viewbook has existed in several different iterations since 2021—each following year seeing content and design updates, as well as new student profiles. This version was mailed to 50,000 prospectives.